Press Business

For those of which are unfamiliar with what a CMS is, or what it can be used for. A CMS is computer software that is used in organizing and collaborating the creation of content and other documents. CMS is a combination of large database, File System, and other related software modules, which are used to store and retrieve huge amounts of data when required.

These web-publishing systems are different from the databases in the sense that these can index text, audio clips, video clips, or images in a database. So Content Management Systems are one of the most significant ways a company can improve its website effectiveness, and simply being able to edit your own website without any HTML knowledge needed.

Joomla versus Wordpress

As I stated previously the two heavy-weights we have decided to review today are 2 of the most notorious CMS systems out there: Joomla vs Wordpress. Although, we have vast experience in both – each have their benefits and disadvantages.

Joomla

Joomla is open source solution for CMS (content Management System) which helps you to build Web sites and powerful online applications. Joomla is easy to use and good for extensibility, this made Joomla the most popular Web site software available. Best thing is that, Joomla is an open source solution that is freely available to everyone. It is extremely robust and there are a TON of extensions readily available for Joomla at: Joomla Exensions

Web Applications Developed With the Help of Joomla

E-commerce websites or portals

Online publications websites

Corporate website or portals

Small business websites

Government and NGO websites

School and collages websites

Personal websites

Advantages and Disadvantages with using Joomla

Joomla Pros

• Full fledged CMS

• More powerful and robust

• Admin Users and PW protected areas

• Admin much more than just articles

• SEO Friendly, with SEF plugin

• Overall more under the hood

Joomla Cons

• Bigger learning curve

• Not SEO friendly out of the box

• Slower loading times

• Javascript and CSS can get bulky

Wordpress

Wordpress is most popular open-source and free blogging software. Wordpress is written in PHP using MySQL. It has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day. We’ve found that Wordpress works MAGIC with blogs, but lacks as a primary CMS (in our eyes) – but they’re getting much closer! Here are a list of free themes, extensions, and plugins for Wordpress: http://wordpress.org/extend/

Web Applications Developed With the Help of Wordpress

• Free Powerful personal publishing system

• Customize Template driven design

• File/picture uploading

• Differentiated between Categories

• Allowed html tags

• Password protection

• Allow Meta tags

Wordpress offers many more features. Wordpress is undoubtedly the most popular platform today for content management or blogging. WordPress is a giant of the industry. With the largest plug-in and theme collection of any platform on the market. Wordpress is the easiest when it comes to installing in any system and incredibly easy to use and expand.

Advantages and Disadvantages with using Wordpress

Wordpress Pros

• Excellent blogging software right out of the box

• SEO Friendly right out of the box

• Easier Installation

• Friendlier graphical user interface (GUI)

• Administrate articles, comments, and blogs easier

• Lightweight and easy to use

Wordpress Cons

• Articles are more “bloggy” sorted by publich dates

• Limited on components / extensions

• Lightweight / limited on power

• Limited on Administration of other portions

No business can exist on its own, especially if it’s a network marketing or affiliate marketing business. These business models require a strong network of leads in order to work and generate income. A good lead generation strategy is essential in ensuring the business’ sustainability. Knowing how to generate leads is a critical skill that every marketer or online business owner should learn. Here are ways how:

Determine your demographics.

Before anything else, take a closer look at your marketing business and identify the demographics that can benefit from your products or services. Who are these people? Who are more likely to subscribe, sign up as new members or make a purchase? More importantly, why and how frequently? What are their age ranges, location, economic status, interests and buying habits?

Once you have a good idea of which demographics you can serve best, it will be easier for you to design marketing strategies and choose the appropriate lead generation tools that will work best for such a segment of the market. If you have no idea of what your ideal market is, you’ll find that generating leads will be like shooting blanks. You think you have your eye on the target but you never get results.

Find your USP.

In your industry, you’ll find that there are hundreds of other marketing businesses currently active that are similar to yours. These are all your competitors. Each one represents a piece of the market that you stand to lose… or have to fight for in order to gain, depending on your mindset.

Your unique selling proposition will help you stand out from the crowd and help you get noticed. Without a clearly defined USP, you will be viewed as too generic and average to be noticed or bothered with. All those leads that you could have captured will basically ignore you and sign up with someone else. This, regardless of how similar your business is with your competitor. Build your USP and it will make a strong case for you.

Consider using a lead generator.

An excellent way to generate leads is to use a lead generator. This can take the form of a prize or incentive in order to attract prospects. Items or merchandise in the form of free information, e-books, gifts, coupons, discounts or white papers are very effective lead generators that persuade site visitors to participate or sign up to complete a business transaction.

Use both online and offline tools.

Find out what kinds of lead generation tools you can use to maximize your efforts. You can, for example, consider using an autoresponder for your business. An AR can be adapted to the type of business you have and basically automate everything related to lead generation from sending e-mail alerts to prospecting to sending acknowledgements and thank you notes. This is an especially efficient lead generation tool to use if majority of your marketing activities are performed online.

Be patient.

Lead generation is not a short process. In fact, it can take weeks or even months in order to turn a referral into a lead. What this means on your part is a lot of time and effort. It’s very rare for a referral to turn into a lead within just a span of a few hours or days. Should that happen, it’s probably very difficult to replicate the feat. Remember that every one of those leads is an individual with a unique need and a different perspective. Increase your chances of succeeding in your efforts by having a good understanding of how to tailor your lead generation strategies to meet these needs and perspectives.

The latest iPhone and iPod Touch are ideal for managing your online business when you’re away from home, or any time that you don’t want to be sitting at your computer.

With improvements in storage, file sharing, and dozens of excellent free and low cost business apps to choose from, you can leave your laptop at home and feel secure that your online business will be easily accessible wherever you go.

I bought an iPod Touch to manage my online business, including my WordPress blogs. The purchase turned out to be one of the best investments I’ve made so far. I often use it at home because it’s great to be able to stand up while working on my business instead of spending hours sitting in a chair.

As long as I have a wi-fi connection, I can use my iPod Touch to access e-mail, do market research, make phone calls using Skype, check the stats of my sites, visit websites of interest and manage my WordPress blogs with the free WordPress app.

To install the WordPress app, you need iTunes (free to download and install on all computer systems). After iTunes is installed you simply search for the WordPress app in the iTunes store, download it, then plug your iPhone or iPod Touch into your computer and wait for iTunes to complete the installation.

The WordPress app allows you to manage comments, edit posts and pages, compose posts and pages and preview results before publication. You can insert pictures into posts and pages and, if you like, set an option to automatically resize. You can also unpublish posts and pages.

Writing long posts or pages can be a bit cramped on the tiny iPhone or iPod Touch screen and keyboard, but if you tend to write short, simple posts, or simply want to edit posts and pages you’ve composed already, this probably won’t concern you.

However, it’s important to keep in mind that there is no WYSIWYG so if you have complex formatting, you’ll need to know HTML. The app is therefore best for basic blog management, which is usually all that you need when you’re away from home.

As the popularity of the iPhone and iPod Touch grows in the online business community, there will be more apps to help manage WordPress blogs and the feature set will improve and expand. In the meantime, the WordPress app is great for basic site management.