Press Business

Using a press release is a fantastic way to drive traffic to your website in a short amount of time. It doesn’t have to be about a major news story; it is merely a way to let the public know about any new developments, or to let them know about the launch of a new website.

When you write a press release, it can get easily picked up by Yahoo or Google news. If it does get picked up by a big player, you can get an instant traffic explosion.

In order to get noticed by the top guns, your press release is going to have to be very well-written, and here are a few tips to help you do it the right way.

Press Release Writing Tip # 1: Keep It Short

It is best to keep a press release short and to the point. Most are about 500 words, which gives you enough room to write everything necessary.

A long and lengthy report will not be accepted by many news sources – it should be a brief clip that encourages the reader to search out more information by clicking on the link you provide.

Press Release Writing Tip # 2: Write It Yourself

It is really not that hard to write your own press release if English is your first language and you feel comfortable writing. The best thing to do is to follow the formatting of other press releases.

You can read about formatting and structure, but until you actually visually see one for yourself, you will not appreciate how easy it is to write it. If you don’t feel comfortable doing it yourself, then outsource the writing to a writer who is experienced with press releases.

Press Release Writing Tip # 3: Write A Captivating Headline

The headline should be a grabber that makes the reader want more. It should be bolded and the font used should be bigger than the body.

Remember to use the keywords that you want the search engines to pick up right in the title, while keeping the spark in it.

Press Release Writing Tip # 4: Get The Reader Hooked

You have one or two sentences to get the reader hooked and reading the rest of the press release, or you will lose him.

Without adding anything fancy, state exactly what the press release is about. Heavy use of adjectives and a sales tone will turn off any reader that is looking for newsworthy information about the topic.

Keep it simple at the beginning; let them know what you are going to talk about and why they need to read this press release.

If possible, insert your keywords strategically throughout the article; but don’t overdo it and do it in a way that does not affect the natural flow of the content.

Press Release Writing Tip # 5: Keep The Sales Out Of It

Make sure that the press release doesn’t come across as a sales pitch. It must be written as a news story.

It can contain a link to a site that has been set up to market a product, but the release itself cannot have a sales tone to it. Anything that has a sales tone will not be picked up by any major news sites, and will not spread as you want them to.

Press Release Writing Tip # 6: Use Factual Statements

In order to retain credibility, you must include factual statements that can be verified. You do not want to beat around the bush with any innuendoes or theories, but only present the facts in a crisp concise manner. A factual presentation is what is needed and wanted with a press release.

Press Release Writing Tip # 7: Make It Stand Out

Writing a press release does not have to mean that it is completely boring. You need to find some kind of hook that makes the reader want more information.

Look at what you have to present, and then think about it from different angles. What can you add to this press release that will make it shine above the rest and be picked by major news sources?

Search engines love press releases and you can get a lot of traffic from them. If you write a good one and it starts to circulate around the web, you really have no idea how far it can go. It can appear on thousands of websites in the blink of an eye.

There are people that specialize in writing press releases for a living; and if you have a website that is taking off and have something to tell the world, you may want to find a specialist and get them to write it for you.

A press release is a powerful advertising tool and should not be underestimated. Use it for all it is worth, and watch your traffic and profits build. All of the Internet marketing pros use press releases, and anybody that is just starting a new business on the Internet can use them as well.

You don’t need to feel intimidated – anybody can issue a press release. You do not have to be a major company, just somebody that has something important to announce and make known.

If you are marketing or selling products online, then you should use press releases as a medium for announcing your products and services. Press releases are not only an effective way of advertising to the largest number of people possible, it is also a cheap and inexpensive promotion method compared to pay per click.

However, many people frequently complain that they do not get any results from their press release campaigns. If you are one of those with the complaints or intend to do a press release soon, then you should make it your business to know why some press releases fail.

Poor Press Release Writer

This is the major reason many people cannot seem to get any results from their press release campaigns. Writing a press release entails practice and expertise and experience. The mixture of objectivity –to prevent it from sounding salesy- compelling reading and information should be balanced well for max results.

This is what most press results that fell through lacked. If this is not present, then much result won’t be attained from the effort. When looking for a press release writer, ensure that he can point you to previously successful campaigns for other clients not samples that he has written.

Poor Syndication

If you are doing the syndication yourself, you should have an idea of where and how to syndicate the press release. Many people make the mistake of googling for press release websites on the web and then just posting particularly to the free ones.

This method will surely keep your press release from appearing on the relevant websites as most reputable news sites do not really pay much attention to all press releases posted in these websites. A quick look at the website will confirm that the press releases often submitted to these websites are either poorly written or lacking in credibility. Also, the search engines do not consider them authority sites or reputable sources of information.

Not Hiring Experts

This accounts for the second biggest reason campaigns aren’t successful. Whether you like it or not, what you don’t know is bigger than you. If you don’t know how to go about syndicating and writing your press releases, you should hire copywriting or press release professionals.

These experts know how to craft your press release well, making them appealing to the reader. They also know where to send your press releases; which sites matter the most, which ones will deliver the best results and which services are the best for maximum results.  

If you want the best results, this last option should be your prime choice for getting results from any press release campaign. Except you know how to work the piece in an appealing manner, let the experts do this and syndicate the press release for a small fee. The returns on your investment in terms of traffic and income will prove that you made a right decision, not to mention that you will have more time for other essential things like building your business.